The two protagonists, Elsa and her younger sister Princess Anna spend their childhood together in the country of Arendelle. Elsa has magical ice powers; she can create ice, frost and snow at will. That is definitely a pretty neat trick for any young girl and Elsa and her sister Anna play and make the most of Elsa's snow magical powers to enjoy some snow fun. Up until Elsa accidentally wounds Princess Anna using her powers that is. Following that incident, Princess Elsa is segregated and instructed not to use her powers again. Later on, when both of the princesses are young adults, their mother and father die at sea and Princess is crowned Queen of Arendelle.
Unfortunately, triggered by an emotional disagreement with Princess Anna, she releases her ice powers once again - and this time in full view of her subjects. In a panic, she runs from the castle, unintentionally plunging her domain into never-ending winter as she exits. She finds refuge in a distant ice castle which she creates in the mountains using her ice magic. Princess Anna takes off on a mission to be rejoined with Elsa; she ultimately achieves this assisted by some travelling companions which she encounters en route. However, Anna is once again injured by Elsa's ice magic and needs to be saved by an unselfish act of "true love".
At the risk of stating the obvious, the economic success of the actual movie Frozen is only one part of the overall equation for Disney Studios. All around the globe, little girls snuggle into Frozen bed sheets, brush their teeth with a Frozen toothbrush, play with Frozen character dolls, pull on their Frozen knapsacks and check the time using their Frozen wristwatches. If you can imagine a conventional child's toy or game, you can be quite certain that you can find a Frozen variation of it nowadays. At first the huge success of the film seemed to catch even Disney's promotion and marketing department unawares. It was difficult to find suitable Frozen merchandize for quite some time immediately following the film's release. Unhappy youngsters may have begged frustrated parents, but even "pester power" is going to be fruitless when there are no offers to be obtained in the stores. Fortuitously the situation has been resolved now and relieved parents seem to be able to keep their little Frozen princesses equipped with the required Frozen booty much more easily.
The movie is loosely based upon "The Snow Queen", a traditional tale by Hans Christian Andersen. Disney had considered creating a movie based on this particular story for many years, but the original plot was believed to be just a little bit dark for the normal modern Disney consumer. In point of fact, a Snow Queen based movie has been commenced upon and then called off by Disney on a number of occasions throughout the years.
It was only when a couple of variations to the original story were decided upon that Frozen at long last got the green light. The two main adjustments were to give the Snow Queen (Princess Elsa ) a younger sibling and to make the Princess Elsa's character less of a villain and more confused, sensitive and misunderstood. The addition of a young sibling (Anna ) enabled the movie to have a substantial emphasis on the subject of sisterly affection. Which would definitely explain the film's great appeal to young girls in the target audience.
Frozen: Olaf's Quest
Of course, although the critical acclaim and the box office proceeds are certainly satisfying, and very essential to Disney, the big money these days is in follow up merchandizing. All over the world, young girls get out of their Frozen bed, brush their teeth with Frozen toothbrushes, eat their breakfast from their Frozen bowls, pull on their Frozen bookbags, packed with suitably themed Frozen stationary and pencils most likely and head off to junior school. Frozen dolls, Frozen outfits and a variety of Frozen games sell like hot cakes at the moment. And, whilst the movie certainly appeals to young girls, young boys are anything but excluded. Little princes adore Olaf every bit as much as little girls adore Elsa and Anna. There are lots of appropriate selections for boys also - Frozen computer games, Frozen wristwatches, T-shirts etc. Disney always makes sure to include all its potential viewers in the fun, regardless of age or gender, there's a little something for everybody.
The film is set in the kingdom of Arendelle. The King and Queen have two little girls; Princess Elsa and Princess Anna. Princess Elsa is the successor to the crown and she possesses enchanted snow abilities. She can make ice, snow and frost with the wave of a hand. That's a lot of fun and Anna and Elsa make full use of Princess Elsa's snow magic when at play - till Elsa unintentionally injures Anna with her magic that is. After that unfortunate incident, Princess Elsa is essentially kept apart and forbidden to make use of her ice magic ever again. Later on, when both of the princesses have become young adults, their parents die during a sea voyage and Princess Elsa becomes the queen of Arendelle. Sadly, instigated by an emotive argument with Anna, Elsa lets loose her ice power afresh, and on this occasion in full view of her loyal subjects. She panics and dashes out of the castle, accidentally plunging the Arendelle into perpetual winter as she exits.
She takes refuge in a secluded ice castle, which she creates on the North Mountain employing her ice magic. Fortified with little more than a positive approach, Anna strikes out to be rejoined with her sister, rescue her from her self enforced remoteness and, while she's about it, to see if they can't fix the inclement climate.
Frozen has picked up a huge selection of honors, including two Academy Awards - one for "Best Song" (Let It Go), and the other for "Best Animated Feature". Golden Globes, BAFTAs, Annie Awards and Critic's Choice awards were just a few of the various other awards collected by the film. As well as being given a huge amount of critical praise, the movie was a massive triumph at the box office. It was the top grossing film during 2013, the top grossing animated feature of all time and even the fifth highest grossing film (of any style) of all time. In short, Frozen was a hit both with movie critics and the cinema going public, and it turned into a real cash cow for Disney.